Establish local presence
In the old days; you would need a local office and several sales managers to (dis)cover an area. Today, you can work with digital outlets of your service; bringing local websites in local languages online. Every lead that will come through content marketing is directly transferred to your CRM system.
Your salespeople can do the follow up remotely by phone or email. If the market is exciting enough and new prospects are coming in, you can grow – without high start-up costs – into a local physical point of sale and service.