Over 90% of all B2B searches is done by the Internet and content marketing is a very effective tactic for B2B marketers. The long customer journey means customers will want to do plenty of research before purchasing and compare several different providers. It is essential for success that your solution is displayed on the first page of Google, in that particular local market.
Google is dominant on the digital search horizon, and they have set out the parameters how we must build our business online. Algorithms with exotic names like Penguin, Panda, and Hummingbird have made Google more human than ever. The search engine looks at your website and must find the proof that you are the real leader and therefore the best solution to show on Google’s first page.