In our opinion, Adwords and Facebook Ads can be effective to test new services. But if the Click Through leads to an empty website where no in-depth content is found, Adwords will work against you. Adwords will not only cost money to activate, but without proper content, visitors will have a first bad impression of your company.
Plus, advertising in Google can work contra-productive as people start to dislike advertising more and more. If you must advertise your business with paid search results; the opinion is that your company is in desperate need of attention. And not capable of generating organic search traffic with genuine and valuable content.