Organic search versus Adwords

In our opinion, Adwords and Facebook Ads can be effective to test new services. But if the Click Through leads to an empty website where no in-depth content is found, Adwords will work against you. Adwords will not only cost money to activate but without proper content, visitors will have a first bad impression of your company.

Plus, advertising in Google can work contra-productive as people start to dislike advertising more and more. If you must advertise your business with paid search results; the opinion is that your company is in desperate need of attention. And not capable of generating organic search traffic with genuine and valuable content.